News out in recent days suggest that the power in the world of television could finally be shifting to the consumer instead of the cable giants. Both HBO and CBS recently announced that they will soon initiate their own streaming services, joining companies like Hulu and Netflix as go-to sources for media in the era of cord-cutting. It's possible - just possible - that รก la carte television is just over the horizon - and it's not a moment too soon!
For decades, cable giants like Comcast and AT&T and satellite services like DirecTV have controlled non-broadcast television. Instead of allowing consumers to buy only what they want to watch, they've lumped all kinds of dross in with the good stuff to create "packages." Almost everyone who buys these services knows the syndrome well. If you want to watch the History Channel, you have to buy the package that includes the Golf Channel. Want to watch Nickelodeon? You also have to pay for Bravo. You're stuck buying a whole smorgasbord just to get the few dishes you want.
That’s so 2004! Is it time for you to cut the cord? Here's how.
For decades, cable giants like Comcast and AT&T and satellite services like DirecTV have controlled non-broadcast television. Instead of allowing consumers to buy only what they want to watch, they've lumped all kinds of dross in with the good stuff to create "packages." Almost everyone who buys these services knows the syndrome well. If you want to watch the History Channel, you have to buy the package that includes the Golf Channel. Want to watch Nickelodeon? You also have to pay for Bravo. You're stuck buying a whole smorgasbord just to get the few dishes you want.
That’s so 2004! Is it time for you to cut the cord? Here's how.
